About
Hey! I’m James, the founder and owner of O&B. My whole life, I’ve loved everything orange and blue. I grew up in Colorado, in a Broncos-loving household where we watched games every weekend and wore as much orange and blue as we could get our hands on. In the fall, we’d watch the contrast of the gorgeous autumn orange leaves against the blue sky. Don’t even get me started on sunsets…I’m just saying there's a reason God made them orange and blue. There's just something about those colors. I now attend Auburn University, where students bleed orange and blue. The Auburn family has so much loyalty to the university, its traditions, and its teams. It seems like orange and blue have followed me wherever I go.
I’ve always been interested in apparel and design, and I decided to start a brand that represents who I am, and I think a lot of people can relate. I have two sides: a fun, silly, and playful side, and a professional, classier, focused side. The colors orange and blue represent these sides perfectly. The orange side is all about those fun and playful vibes, perfect for the young at heart. The blue is cool and sleek - streetwear, gym-ready apparel, and timeless pieces that elevate your everyday look. My brand is a vibrant blend of two worlds. Two sides, one vibe. Whether you're looking for the fun or the cool, O&B has something just for you. Thanks so much for supporting my dream!